Practical
2026年1月12日
I’ve seen warehouses full of “perfect products” that never sold.
I’ve seen warehouses full of “perfect products” that never sold. The labels were beautiful. The formulas were fine. The MOQ was low. Still dead stock. Why? Because nobody asked one simple question f
I’ve seen warehouses full of “perfect products” that never sold.
The labels were beautiful.
The formulas were fine.
The MOQ was low.
Still dead stock.
Why?
Because nobody asked one simple question first:
“Who is this really for?”
In salon-focused markets like the Middle East,
a rosemary shampoo doesn’t win because it’s natural —
it wins because:
- It calms the scalp
- Reduces hair fall complaints
- And keeps clients coming back
Most brands start with 10 SKUs.
The smart ones start with 1 set and test properly.
I’ve helped brands avoid expensive mistakes simply by:
- Cutting unnecessary SKUs
- Fixing positioning before production
- Matching price to real purchasing power
It’s not about launching fast.
It’s about launching right.