Industry news and insights
Great brands don’t sell products. They sell systems that fit into people’s lives . That’s how you win repeat customers. The System Approach Our rosemary shampoo + conditioner work together to: Clean
The beauty market is maturing. Today’s buyers ask better questions: What does this ingredient actually do? Can I use it every day? Will it work in my climate? Is it worth reordering? That’s a good
Here’s a truth most brands avoid saying: Shine is temporary. Root health is everything. In Middle Eastern climates, hair is washed more often than in Europe or North America. That changes everything.
Let’s be honest. In the Middle East, hair problems are not caused by “bad products.” They are caused by environmental pressure . High temperatures. Dry air. Frequent washing. Daily styling. Hard
If your only question is “How cheap can it be?” We probably shouldn’t work together. Serious distributors ask different questions: Will this repeat? Can my salons actually sell this? Does it fit my
Most hair care brands don’t fail because of formula. They fail because they copy what already exists. In the Middle East, I see the same pattern again and again: Same shampoo Same claims Same packa
Human resource management is undergoing profound digital transformation, from recruitment to performance management, with every aspect embracing new technologies.
Exploring the latest practices and innovative methods in supply chain management to help enterprises optimize supply chain processes and improve responsiveness.
