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2026年1月14日
Middle Eastern Consumers Are Done with Overpromising — They Want Honest Hair Care**
The beauty market is maturing. Today’s buyers ask better questions: What does this ingredient actually do? Can I use it every day? Will it work in my climate? Is it worth reordering? That’s a good
The beauty market is maturing.
Today’s buyers ask better questions:
- What does this ingredient actually do?
- Can I use it every day?
- Will it work in my climate?
- Is it worth reordering?
That’s a good thing.
The Shift We’re Seeing on Social Media
This week’s content trends are clear:
- Less “perfect hair”
- More ingredient education
- More routine-based content
- More before/after realism
People don’t want fantasy.
They want control over their hair again.
Where Rosemary Fits Perfectly
Rosemary speaks to:
- transparency
- function
- tradition + modern formulation
It doesn’t need exaggeration.
Its strength is consistency.
Our Brand Promise
We don’t claim:
- overnight hair growth
- unrealistic transformations
We promise something better:
✔ healthier scalp over time
✔ stronger, more resilient hair
✔ a clean, refreshing daily experience
That kind of promise builds trust, not hype.
And trust is what wins long-term in this region.