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2026年1月12日
Most hair care brands don’t fail because of formula.
Most hair care brands don’t fail because of formula. They fail because they copy what already exists. In the Middle East, I see the same pattern again and again: Same shampoo Same claims Same packa
Most hair care brands don’t fail because of formula.
They fail because they copy what already exists.
In the Middle East, I see the same pattern again and again:
- Same shampoo
- Same claims
- Same packaging
- Same price war
Then people ask: “Why doesn’t it sell?”
Here’s the truth 👇
Customers don’t need more products.
They need fewer, clearer, better-positioned ones.
That’s why rosemary-based hair care keeps working —
not because it’s “trendy”,
but because scalp problems are real, and people feel the result.
One good shampoo.
One matching conditioner.
One clear message.
That’s enough to build a profitable line —
if you understand your market.
No hype.
No shortcuts.
Just real business.